We are a
DataEQ Product


Since 2007, DataEQ has been helping banks, insurers, retailers, and telcos extract meaning from millions of unstructured customer signals  using its proprietary EQ Engine to deliver real-time insight, triage risk, and improve service and reputation. This experience exposed a deeper challenge  and sparked the mission behind Good Outcomes.

DataEQ is trusted by global financial services brands

Why we are building Good Outcomes

To align regulation, experience, and action through one layer
of conduct intelligence.

Outcomes-based regulation like the UK’s Consumer Duty didn’t just raise the bar, it marked a fundamental shift. But it also exposed how disconnected the system really is. Most firms still rely on reactive oversight, fragmented feedback, and siloed tools with no shared view of how conduct is actually performing. We’re building Good Outcomes to change that, with one connected layer of conduct intelligence that enables firms to deliver good outcomes proactively, at scale.

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The senior team behind
Good Outcomes

Product thinkers, compliance minds, and the builders behind Good Outcomes

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James Medcalf
Managing Director

Product strategist and GTM leader with a decade scaling B2B tech

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Armand Du Plessis
Chief Technology Officer

Engineering leader with 20 years' experience building real-time systems at scale.

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Jamie Botha
Head of Growth

Commercial leader with 17+ years scaling complex tech and driving customer growth in financial services.

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John Reynolds
Fractional Chief Product Officer

25+ years leading regulatory transformation across financial services from Consumer Duty to conduct, governance, and remediation.

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Alex Conway
Head of AI

Y Combinator alum with 100+ AI projects under his belt. Brings deep, hands-on experience building high-stakes models that are explainable, rigorous, and built for real-world use.

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Meg Holtzhausen
Head of Data Compliance

Operations and compliance leader with two decades of experience delivering change, improving processes, and ensuring regulatory alignment.

Our Advisors

Strategic advisors bringing decades of leadership across SaaS, finance, technology, and regulation.

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Willem van Biljon
Advisor at takealot.com
‍

Software executive and entrepreneur with experience ranging from start ups to global corporates.

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Nic Ray
Chief Executive Officer
DataEQ

Growth driven executive and former CMO at digital agency group Quirk, acquired by WPP in 2014.  Nic is a global advocate for the use of unstructured data in enterprise strategy and AI implementation.

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Melanie Malherbe
Chief Commercial Officer
DataEQ

Solution sales and account management expert, specialising in innovative technology, and analytics methodologies.

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Cecil Wehmeyer
Chief Financial Officer
DataEQ

CIMA qualified with 15 Years of finance experience in SaaS companies. Previously FD of GraphicMail (acquired by SharpSpring (NASDAQ: SHSP in 2014).

Join the beta program

Help us define how conduct oversight works in the age of intelligence.

Get early access